Podcast: Introducing the Friday 5
We’ve talked about it before — marketing is always changing. Each month, we talk about those changes in the Download on Digital and dig into how the latest Google update threatens to stifle our...
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Let’s pull together 519 style
We’re all facing difficult times, but local retailers, shops, and restaurants are especially feeling the pain from Canada’s attempt to flatten the curve. While we all need to practice social...
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Feel weird working from home? Try this.
As we all know, Covid-19 has forced Canadians to hunker down in their homes and keep to themselves. Social distancing is the right move if we want to flatten the curve and fight the viral spread of...
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6 things I will appreciate more after self-isolation
These are some crazy times we’re in. While I feel very fortunate to be safe at home, all the changes in our daily lives have really put into perspective how much we take for granted every day. In...
View ArticleVideo: The Friday 5 for April 17
We’re back with another edition of the Friday 5, where we answer five of your digital marketing questions. This time around, Sarah and Kyle put Apple, Google, and Microsoft head-to-head in a marketing...
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Why the biggest threat to Facebook is Facebook itself
Recently, Facebook reported a decline of 2 million daily active users in the US and Canada. And while it’s expected to be an apparition stemming from the covid-bump in Q2, I’m taking this as an...
View ArticleHow to give your marketing agency access to your PPC platforms
So you’ve landed a new agency to help take your marketing and digital presence to the next level. Congrats! *happy dance* Before you can get started collaborating on tasks, you’ll need to get your new...
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“Rainbow-Washing” and how your business can avoid doing it
Pride month kicked off last Tuesday and with it came a wave of colour across the web and social media. Over the years it’s gotten more and more common for brands to take part, creating rainbow versions...
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Business owners, stop helicopter parenting your ‘business baby’
This past year, my wife and I experienced the joy of having our first child. While nothing can prepare you for first-time parenthood, as a business owner, I can’t help but find similarities between...
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How organizations can be allies to the Trans community—today and every day
March 31st is International Transgender Day of Visibility, a day for celebrating trans and gender-nonconforming communities who often had and still have to hide who they are to remain safe in our...
View ArticleHow To Create A ‘Whiteboard’ Video
‘Whiteboard’ videos are, well, perfect… especially for today’s generation. They crunch information into short, captivating and informational videos. These videos combine learning with entertainment…...
View ArticleDecember’s marketing & social media event calendar
December is a time when people celebrate the holidays with friends and family and may even (dare we say it?) take some time to relax and regroup. But December can also be a time to attend a few events...
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How to get 75,000 new followers on Twitter in 120 minutes
1. Be Miss Alabama 2012 2. Date a star QB for a National Champion College football team 3. Get seen on international TV during the College Football National Championship game for about 15 seconds 4....
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Facebook Launches Video for Instagram
Facebook launched video for Instagram yesterday, a move that looks to rival Twitter”s Vine. We”re big fans of Facebook at Stryve Group. It”s the single most efficient and effective platform for...
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Outsourcing Social Media Marketing vs. Keeping it “Insourced”
Is it better to hire a social media manager or hire a social media marketing firm to handle your company’s social media marketing? Here are four things you should consider before you make your...
View ArticleBitcoins: The Currency of a Connected World?
There has been a lot of buzz in the media lately about a new form of currency called Bitcoins. The infamous Winklevoss brothers invested $11 million in bitcoins back in April and some people are able...
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‘Social Media Marketing Canada’ gets more Canadian
A year after our large re-launch of the LinkedIn group Social Media Marketing Canada, we have some news to share.[/intro] We have further ‘Canadian-ized’ our logo! The groups that we show on our...
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Why you should still use a third party app for Facebook contests
As an agency that frequently uses the third party app, Woobox, for clients’ Facebook promotions, we took notice yesterday when Facebook announced an update to their Page Terms that allows promotions on...
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Business cost saving tips expressed in burritos
We love finding ways to save money here at Stryve because: It’s just plain good sense. I’m pretty sure our clients appreciate it. We love burritos, and saving money means we have more for burritos!...
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3 wishes granted by the new Facebook Ads Manager
It seems that the Facebook genie finally granted us Facebook advertisers our three wishes. This week, Facebook rolled out a long overdue overhaul of Ads Manager. For someone like me who spends quite a...
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Is There a New Movement in Social Media?
About a month ago, an office mate shared an interesting article with me – Why Generation Y Yuppies are Unhappy. If you have the time, I suggest checking it out. If you don’t, all that really matters to...
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Circle App: Creepy or the future of local social networking?
Move over Bitstrips and Candy Crush Saga, a new social media app has taken over my Facebook notification feed. Circle is the location-based app with a beautiful interface that lets you know what’s...
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5 reasons to move to Kitchener-Waterloo
If you live in Kitchener-Waterloo you may have seen some disheartening posts from citiesjournal.com that placed Kitchener-Waterloo on a list of Top 15 Cities and Towns To Move Away From In Canada and...
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The new Twitter layout: 3 things brands need to know
This week, the new Twitter layout was rolled out to all users, so your brand should have it by now. Some profiles have the option to wait to turn it on, so if you read through this list and realize...
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5 reasons why Jordan Bishop’s blind crowdfunding campaign was a creative success
If you’re not familiar with Jordan’s crowdfunding story, it’s exactly as the title of the campaign suggests: he convinced people to fund his product before they even knew what the product was-and it...
View ArticleBlogging checklist: Write awesome blogs and get them found
You are probably reading this because you know that quality content creation is a fundamental part of your company’s digital presence and overall success. You may also know that a lot of other people...
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LinkedIn Sponsored Updates are awesome
LinkedIn Sponsored Updates have quickly become the go-to B2B marketing tool for our clients. In the last 4 months, we’ve run 10 Sponsored Updates campaigns. Every single campaign has been a success at...
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Growth hacker marketing: your agency as your partner in crime
January is my favourite month to pick up a new business book to read—it gives me an excuse to skip my boyfriend’s beer league hockey game hibernate with a glass of wine. This past Saturday I picked up...
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Why your video-only content doesn’t break through
With time being our most valuable commodity and content coming at us at breakneck speed through multiple channels, it’s tough to produce content that sticks. What’s a content-creator to do? We’re...
View ArticleThe future of YouTube
How does the future of YouTube look? We’ve voiced our opinion on video as a content marketing tool, and reports from Google say that YouTube is ‘roughly breaking even’. They clearly need to make a...
View Article3 “boring industry” B2B content ideas that aren’t boring
A lot of B2B companies in boring industries are intimidated by content marketing or just skip it all together. So what you’re not writing about the newest tech gadget that appeals to the mass market?...
View ArticleYour Twitter DM Autoresponder Is Terrible
I personally don’t use a Twitter DM autoresponder to thank someone for following me. Thank-you’s don’t count if they are canned and autogenerated. You’re just being lazy. But, luckily, an autogenerated...
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View your mobile designs live with Preview CC
With over a million apps available for iOS devices, it only made sense for Adobe to release an app that helped designers create them. Preview CC is the latest companion app update from Adobe Photoshop...
View ArticleFacebook’s Universal Search is a Game Changer
Two trillion posts. That’s how much social data Facebook has amassed, and now a good portion of those posts will be searchable, with Facebook’s Universal Search. Launching today, Universal Search will...
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Want to be a better marketer? Read philosophy.
“That’s really what businesses do when they are at their most innovative. They know us slightly better than we know ourselves.” – Alain de Botton, Philosophy of Innovation In a world of big data, A/B...
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The YouTube Red branding fail
Back in April, we blogged about YouTube’s announcement of a new service offering set to roll out later in 2015. This October, they launched their subscription-based service in hopes of capitalizing on...
View ArticleIn a world of rich media, why are LinkedIn Rich Media ads falling flat?
As a B2B digital marketing agency, we’re big fans of LinkedIn’s advertising platform. We’ve used Direct Sponsored Content ads for years because of how accessible very specific target markets can be,...
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Show Off Your Creativity with Adobe Portfolio
As a creative person, having a portfolio is key to showing off your talents to potential employers. In our digital era, portfolios aren’t printed pieces in a nice case any more. Now, most employers are...
View ArticleThe Gang of Four: Apple, Amazon, Google and Facebook
Google, Facebook, Apple and Amazon have come to dominate the world. They are not only growing at a crazy rate, they are displacing entire industries. The Gang of Four, as Scott Galloway calls them,...
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Using the Staircase Growth Model to become a better version of yourself
It’s 8 o’clock, Monday night. I dust a few crumbs off my sweatpants before diving in for more Ruffles. I go one chip at a time to pace myself. I’ve got a lot of TV ahead of me. Monday night is Bachelor...
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Office LeBron – An exercise in capacity planning and dependency
It’s not a good time to be a Cleveland sports fan. The Browns are coming off an 0-16 season, the Indians are living in the shadow of their 2017 choke job, and they don’t even have a hockey team...
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Design Talk: Bad brands, aesthetics vs function, and more!
Design is art, and art is subjective. Everyone has their own unique styles and takes. To highlight these takes, we thought it would be a fun experiment to interview our designers on key design topics...
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Marketing in school vs. the working world
“You do your most important learning on the job.” I’ve heard this statement—and others like it—my whole life. While I understand the thinking behind it, it’s never sat quite right with me. In theory,...
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Project management and the art of putting out FYRES
“We need you to take one for the team.” That’s when I paused the documentary to react. I had to comment. As a notorious movie-pauser, I’d fought the urge for the last forty minutes, but we all have our...
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Google Chrome extensions you shouldn’t live without!
A few weeks ago, tragedy struck me on a Monday morning. My computer was on the fritz and I lost all the Google Chrome extensions I’d collected over the years. ‘Tragedy’ might seem dramatic, but I...
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Marketers need to stop being so basic
Marketing seems to attract basic people. That’s fine. I like basic people, I just don’t want to hang out with them. I don’t want to grab a beer with them and I certainly don’t want to work with them....
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Stryver’s take on DesignThinkers 2019
Last week a few of us Stryvers headed to Toronto to attend Canada’s largest annual design conference, DesignThinkers 2019. In case you’re unfamiliar with the event, the goal is to connect creative...
View ArticleBefore leading anything, you need to read Multipliers
Are you a good cook? Personally, I go back and forth. I used to think I was pretty good because I enjoyed eating what I made. I cooked with feel, adding spices and weird ingredients on a whim. Mango...
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